Many people feel that flashy websites are attractive and can attract more viewers, but that’s only true for those with faster connections. Most successful sites are simple and user friendly. Continue on for a number of great tips so you can keep your site clean and simple.
Make sure your website is easily scanned. Most visitors won’t actually read everything you write and will skim for what they want. Break text into sections with headers that can be scanned easily by your readers. Also, the more important info should be kept towards the top. Doing all this makes your visitors’ experience more enjoyable because they can find the information they want without any problems.
Keep personal information handy in the event that it must be re-entered by a repeat visitor of your website. Saving data from one form to another, like username or email address, is imperative. With this “sticky” information, you create a simpler, easier experience for your users, which will prompt them to stay on-site longer.
Avoid pop-ups. Your customers will hate being flooded with popup ads. A lot people will leave a site with pop-ups, even if that website is a popular one. Therefore, you should keep annoying ads off your website, in order to avoid irritating your visitors. If your host gives you no choice about using pop-ups, you probably ought to choose a new one.
Make your front page very simple. A lot of people will only look at the front page. That’s where they are making the decision whether to spend more time on your site. Provide a good description of your business and its function. Minimize other information. This will reduce distractions.
Use some pictures on your site to make your site attractive. Pictures can give your site a friendly feel. Folks will be more apt to stay on your site when they look forward to viewing all of your photos.
Other than the aesthetics of your site design, one of the most important things to consider is keeping all your file sizes to a minimum. The smaller the size of each of your files, the quicker your pages will load. You want your loading time to be as quick as possible. Bear in mind that some site visitors are still using dial-up. Test each section of your site to ensure it loads rapidly for every visitor.
Don’t use frames. Although some users like frames, information inside the frame will not show up when searched. If important site information isn’t seen by a search engine, then your ranking won’t be as high as it could be. If that happens, you will not get as many visitors.
Do not underestimate the value of using a plain white for the background on your web presence. A bright, white background makes it easier to read text; it also appears more professional. Complicated background designs, however, can be distracting, or make your site appear amateur. It is usually best to keep a simple background.
Always provide text content for links when you set up the design of your website. Links with content should be visible enough to show the viewer what they’re clicking. It is very easy for visitors to your page to accidentally hit a link if it has no text content.
Make your website as fast as possible. Visitors would rather leave than wait. Some techniques you can use to insure fast loading pages are reducing Flash, minimization of CSS coding, and reducing Flash and graphics on your page.
As you can now see, flashy websites are not necessary. Your site is more likely to be successful if it looks good, but not flashy. Take what you learned from the above article to create a beautiful website that doesn’t cause your visitors to get distracted.